UXHK 2012

17-18 February 2012

  • What is User Experience Hong Kong?
    • User Experience Hong Kong (UXHK) is an event based in Hong Kong dedicated to bring all disciplines together (research, marketing, design, technology and the business to name a few) who work in various product and service developments who want to learn more and are passionate about designing great experiences for people and business for a better world.

Day 1
Friday 17 February 2012

Time Title
8:00 – 9:00am
Registration
9:00am – 1:00pm
Welcome, Presentations, Discussions
  • Lou Rosenfeld (Lou Rosenfeld Consulting & Rosenfeld Media) – Going Beyond User Research
  • Tomer Sharon (Google) – Getting stakeholder buy-in for user experience research projects
  • Bas Raijmakers (STBY and Reach)- Design Research – Thinking through making
  • Whitney Hess (Pleasure & Pain) – Design Principles: The Philosophy of UX
  • Geke van Dijk (STBY and Reach) – Service Design – Co-production at the moment of truth
  • Whitney Quesenbery (WQUsability) – Storytelling for UX
1:00pm-2:00pm
Lunch
2:00pm-4:00pm
UX in Asia – Part A
UX in Asia – Part B
4:30-6:00pm
UX Roundtables
  • Roundtable 1 – UX Management, Change & Culture – Rob Findlay and Jin Zwicky – OCBC Bank
  • How can a large complex organization (like a bank) establish UX functions and methodologies, and embrace a customer centric approach and attitude? How important are relationships, leadership and communication? How does a traditional Asian bank deal with the creative concepts of design, of usability and of customer focus? What are the steps you need to take as a UX professional inside a large corporation to ensure your work is recognized, valued and meets both business objectives and customer needs? And how do you use communication, education, incentives and other change management tools to transform a culture? Jin & Rob will share with you how to make a complex organization like bank to embed a UX mindset and skillsets to drive a meaningful change in customer experience and organization culture.
  • Roundtable 2 – Uncovering the UX leader in you – Sushmita Munshi, Mike Davey and Simon Webb – Heathwallace
  • What should UX leadership look like? What role should it play in your organization, and what is your role as an individual?  Are you frustrated, motivated or empowered when it comes to effecting changes in the way your organization engages and interacts with its customers / users? Why, and what do you see as the way forward at a personal level? Join HeathWallace to share our 10 year experience in Europe, Asia and US as we explore your thoughts on what UX leadership should mean for at both organizational and personal levels.
  • Roundtable 3 – Closing the brand experience gap – Ray McCune (Flow) and Patrick Goffin (Foolproof)
  • What is the brand experience gap and how can UX strategy help to close it? We will be presenting some insights and leading a discussion on how digital is changing consumer interaction with brands and we will offer a vision for how brands can gain real competitive advantage through strategic experience planning. We will offer some real life examples of UX strategy in practice and discuss how it can be applied to create stakeholder engagement and challenge the biggest barriers to change – corporate culture, thinking and behaviour. In this session we will:

    – Explore why many organisations fail to create brand value through the design of their products and services
    – Describe how user experience tools and techniques can be used to help brands tackle this
    – Explain how to create a framework for developing a user experience strategy
6:00-8:00pm
Drinks, prizes and networking

Day 2 – Saturday 18 Feb 2012

Day 2
Saturday 18 February 2012

Time Title Description
9:00am-1:00pm
Morning Workshops
FULL 
Workshop 1 – Whitney Quesenbery (WQUsability) – Choosing the right UX method
It’s easy to read the books and make a list of all the things you should be doing for UX. But how do you make the hard decisions about what research methods or design activities to do and who to include. Every project has a set of questions waiting to be answered. Every UX method provides its own answers. To plan an effective UX project, you have to match questions to answers to choose the right overall approach.
The workshop will look at the challenges from both ideal and practical perspectives. Participants will work through a variety of project scenarios, exploring different approaches and finding clever solutions to barriers to doing good UX.
FULL 
Workshop 2 – Bas Raijmakers (STBY and Reach) – Design Documentaries – Visual Storytelling
The use of video during fieldwork, insight generation and communication of research results is very powerful.
It does not necessarily need to be very time consuming and/or expensive, as long as it is well planned and ‘scripted’.
This workshop will include hands on exercises with simple methods to do this in agile and participatory ways.
FULL 
Workshop 3 – Whitney Hess – (Pleasure & Pain) – Creating a culture of UX
The responsibility of a user experience practitioner is far greater than improving the usability of interfaces and the organization of site content; we must help to create a culture of continuous feedback, experimentation and iteration. In order to do so we cannot narrowly define ourselves as designers, architects or developers, but instead position ourselves as business strategists.
This workshop will teach you how to evangelize the importance of UX practices within your organization, how to gain the confidence of key decision makers, and how to foster partnerships with colleagues in other departments in order to create a sea change.
1:00pm-2:00pm
Lunch
2:00pm-6:00pm
Afternoon Workshops
FULL 
Workshop 4 – Geke van Dijk (STBY and Reach) – Multi-Channel Customer Journeys – Connecting the Touch Points
Understanding holistic User Experiences requires the exploration of their complete journeys across media and channels. Different way of gathering data, analysing and reporting than traditional UX research focus on the use of digital platforms.
This workshop will include hands-on exercises with eliciting and visualising multi-channel customer journeys and analysing recurring behavioural patterns.
FULL 
Workshop 5 – Tomer Sharon  (Google)- Getting stakeholder buy-in for user experience research projects
You must have worked with difficult stakeholders before, during, and after UX studies. Did you have to deal with people who don’t understand or don’t respect UX processes? Do stakeholders let you conduct research? Do they act upon research results?
This hands-on workshop is designed for user experience and usability research practitioners (both designers and researchers) who wish to learn and share their knowledge to make sure research is engaging software engineers, product managers, and executive management.
 FULL
Workshop 6 – Lou Rosenfeld (Lou Rosenfeld Consulting and Rosenfeld Media) – Site Search Analytics
Does your site have a search engine? If so, you’re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Analysing this semantically rich data will help you to better diagnose and solve problems with your site’s content, navigation, and search performance.
In this workshop, Lou Rosenfeld—author of Information Architecture for the World Wide Web and Search Analytics for Your Site—will combine lecture, discussion, and hands-on exercises to get you started with site search analytics. And he’ll show you how spending even an hour a week analysing your search queries can help tune and improve your site, and expose new opportunities for improving your business strategy.

UX International | UX in Asia | UX Roundtables


Lou Rosenfeld

Lou Rosenfeld is an independent information architecture consultant, and founder and publisher of Rosenfeld Media, a publishing house focused on user experience books. He has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields.

As a graduate student in library and information studies in the late 1980s, Lou became convinced that the skills of librarians were grossly undervalued — in the coming information explosion, who else would supply the skills of organizing, classifying and labeling information?

As the Web sped that explosion along, Lou realized that additional skills and perspectives were required to develop coherent, intuitive structures — information architectures — that made web content accessible to users. At Argus Associates, a pioneering consulting company that Lou co-founded in 1991, those additional perspectives — usability engineering, ethnography, technology analysis and others — were successfully folded into the mix, and the company became perhaps the best-known firm in the field of information architecture.

Lou served as Argus’ president from 1994-2001. Named a “Technology Pioneer” by Crain’s Detroit Business, Lou has consulted for such organizations as Paypal, Accenture, AT&T, Caterpillar, the Centers for Disease Control, Ford, and Microsoft.

With Peter Morville, Lou co-authored the best-selling book, Information Architecture for the World Wide Web (O’Reilly, 1998; second edition, 2002; third edition, 2006), Amazon.com’s “Best Internet Book of 1998.” With over 150,000 in sales, it has been acclaimed as a classic and is used as a standard text in many graduate-level classes. His newest book, Search Analytics for Your Site, was published by Rosenfeld Media in June of 2011. Lou has contributed regular columns for CIO, Internet World and Web Review magazines, and has written and edited numerous other books, chapters, and scholarly articles.

Lou has participated heavily in efforts to coalesce the information architecture and user experience communities. He is co-founder and past board member of the IAI, the Information Architecture Institute, the sole professional organization of information architects. Lou played a leading role in organizing and programming the first three information architecture conferences (the 2000 and 2001 ASIS&T Summits and ACIA 2000) and continues to serve on the Summit’s program committee. He is co-founder and current president of UXnet, an organization that supports cooperation and collaboration among UX-related organizations and individuals. And Lou serves or has served on advisory boards for the Content Management Professionals group, the AIGA Experience Design Community, the Interaction Design Association, and UX Matters magazine.

Lou has presented and moderated at dozens of professional and academic events, and has taught popular tutorials for the Nielsen Norman Group. Each year since 2002, Lou has embarked on a six-city speaking tour with usability expert Steve Krug; Lou also teaches in-house seminars.

In 1993, Lou founded a popular Internet research service, the Argus Clearinghouse, an early and successful demonstration of the application of librarianship to making Web content more accessible. And while at the University of Michigan, Lou designed and co-taught some of the first academic courses that dealt specifically with designing information for access on the Internet.

Lou holds a Masters in Information and Library Studies and a B.A. in History, both from The University of Michigan. He lives in Brooklyn, New York with his wife, Mary Jean Babic, and their children, Iris and Nate.

Lou Rosenfeld’s Workshop – Site Search Analytics FULL

Does your site have a search engine? If so, you’re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Analysing this semantically rich data will help you to better diagnose and solve problems with your site’s content, navigation, and search performance.

In this workshop, Lou Rosenfeld—author of Information Architecture for the World Wide Web and Search Analytics for Your Site—will combine lecture, discussion, and hands-on exercises to get you started with site search analytics. And he’ll show you how spending even an hour a week analysing your search queries can help tune and improve your site, and expose new opportunities for improving your business strategy.

Whitney Quesenbery

Whitney Quesenbery is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter.

Whitney works to improve the usability of civic life. She has served on two US government advisory committees: advisory committee to the U.S. Access Board (TEITAC) to update the “Section 508” regulations; and chair for Human Factors and Privacy on the Elections Assistance Commission advisory committee (TGDC) creating requirements for voting systems for US elections. She leads a multi-year project for the Election Assistance Commission to improve access to elections.

Whitney was president of the International Usability Professionals’ Association (UPA). She’s also and on the board of the Center for Plain Language and a Fellow of the Society for Technical Communications.

Whitney is the author of two books: Global UX: Design and research in a connected world (with Daniel Szuc, Morgan-Kauffman, 2011) and Storytelling for User Experience: Crafting stories for better design (with Kevin Brooks, Rosenfeld Media, 2010). She’s also proud that her chapter “Dimensions of Usability” in Content and Complexity turns up on so many course reading lists. Her current project is Universal Design for Web Accessibility with Sarah Horton.

Whitney enjoys meeting people around the world and using those insights to design products where people matter.

Whitney Quesenbery’s Workshop – Choosing the right UX method FULL

It’s easy to read the books and make a list of all the things you should be doing for UX. But how do you make the hard decisions about what research methods or design activities to do and who to include. Every project has a set of questions waiting to be answered. Every UX method provides its own answers. To plan an effective UX project, you have to match questions to answers to choose the right overall approach.

The workshop will look at the challenges from both ideal and practical perspectives. Participants will work through a variety of project scenarios, exploring different approaches and finding clever solutions to barriers to doing good UX.

Bas Raijmakers

Bas Raijmakers is creative director at STBY, and along with Geke, one of our founders. Like all of our senior design researchers, Bas has been involved with a wide range of different service design projects. He is particularly involved with much of our video work, having developed the ‘Design Documentary’ format himself in his PhD thesis. Bas is a frequent contributor to a range of academic journals (you can find many of his articles in the publications section), and has delivered keynote addresses at a number of service design conferences.

Bas has been working in the Internet and media industry as a consultant and research manager since the early nineties. Together with Geke, he co-founded ACS-i media research projects in 1993. After the company grew to a 25 people enterprise, it was acquired by Lost Boys International in Amsterdam, whom Bas joined as Usability Director.

STBY arose at least in part from Bas’ fascination with how people use, understand and appreciate media in contemporary popular culture. Since the rise of public Internet his focus has been on new media, ranging from hacker cultures to more mainstream uses of the Internet. In his many research projects he has provided evidence that it is the people who use new media offerings, not seldom in unanticipated ways, determine the true meaning and value of it.

Bas holds an MA in Communication Sciences from the University of Amsterdam (1990) and a PhD degree in Design Interactions from the Royal College of Art in London (2007). He currently splits his time between STBY’s London and Amsterdam offices.

Bas Raijmakers’s Workshop – Design Documentaries – Visual Storytelling FULL

The use of video during fieldwork, insight generation and communication of research results is very powerful.

It does not necessarily need to be very time consuming and/or expensive, as long as it is well planned and ‘scripted’.

This workshop will include hands on exercises with simple methods to do this in agile and participatory ways.

Geke van Dijk

Geke, along with Bas, is a co-founder of STBY, and currently serves as our strategy director. An expert in the field of Consumer Behaviour Research and Human-Computer Interaction, Geke also specialises in more general marketing issues and business strategy. A key theme of her work is that the changing expectancies and demands of contemporary consumers put pressure on suppliers to offer their services seamlessly through multiple channels. Consumers appreciate being able to pick and mix from these multichannel service offerings as they like, thereby co-producing the actual service experience. This perspective is often incorporated into the projects Geke leads at STBY as one of our most experience design researchers.

Geke’s approach has been shaped by nearly two decades working on studies that focus upon emerging technologies. She has worked as a consultant and researcher in the Internet industry since the early nineties, and in 2007 completed a PhD in Computer Sciences with the Open University (in close collaboration with their Business School).

She currently splits her time between the offices of STBY in Amsterdam and London, and serves as project lead for both corporate and public sector clients.

Geke van Dijk’s Workshop – Multi-Channel Customer Journeys – Connecting the Touch Points FULL

Understanding holistic User Experiences requires the exploration of their complete journeys across media and channels. Different way of gathering data, analysing and reporting than traditional UX research focus on the use of digital platforms.

This workshop will include hands-on exercises with eliciting and visualising multi-channel customer journeys and analysing recurring behavioural patterns.

Whitney Hess

Whitney Hess is a user experience design consultant based in New York City. She helps make stuff easy and pleasurable to use.

Whitney consults primarily with startups, most notably SeamlessWeb, Boxee, House Party, NeedFeed, and RedStamp. In addition, she has collaborated with Happy Cog on projects for the U.S. Holocaust Memorial Museum and Scientific American.

Prior to going independent, Whitney was on the design team at Liquidnet, an international financial software company. Previously, she was an interaction designer at Digitas and Tribal DDB, where her clients included American Express, The New York Times, Allstate, Claritin, Tropicana, and EarthLink.

Whitney received a Master’s in Human-Computer Interaction (HCI) and a Bachelor’s in Professional Writing and HCI, both from Carnegie Mellon University. She writes about improving the human experience on her blog,Pleasure and Pain

Whitney Hess’s Workshop – Creating a culture of UX FULL

The responsibility of a user experience practitioner is far greater than improving the usability of interfaces and the organization of site content; we must help to create a culture of continuous feedback, experimentation and iteration. In order to do so we cannot narrowly define ourselves as designers, architects or developers, but instead position ourselves as business strategists.

This workshop will teach you how to evangelize the importance of UX practices within your organization, how to gain the confidence of key decision makers, and how to foster partnerships with colleagues in other departments in order to create a sea change.

Tomer Sharon

Tomer Sharon is a user experience researcher for Google New York since 2008. Currently, he is supporting Google Search with user research. Previously he led the user experience research effort for Google’s online advertising management platform – DFP (Doubleclick for Publishers).

Prior to Google, he worked as a user researcher at Check Point Software Technologies in Israel, where he led the research effort for dozens of network and Internet security products on various platforms.

As founder and president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners.

Tomer speaks in conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UX Magazine. His upcoming book with Morgan Kaufmann Publishers, titled “It’s OUR Research: Getting stakeholder buy-in for user experience research projects” will be published in early 2012.

His taste in music includes Coldplay, Green Day, The Fray, The Killers, The Postal Service, Dido, Snow Patrol, and U2.

Tomer holds a master’s degree in human factors in information design from Bentley University in Waltham, MA.

He is @tsharon on Twitter.

Tomer Sharon’s Workshop – Getting stakeholder buy-in for user experience research projects FULL

You must have worked with difficult stakeholders before, during, and after UX studies. Did you have to deal with people who don’t understand or don’t respect UX processes? Do stakeholders let you conduct research? Do they act upon research results?

This hands-on workshop is designed for user experience and usability research practitioners (both designers and researchers) who wish to learn and share their knowledge to make sure research is engaging software engineers, product managers, and executive management.
UX International | UX in Asia | UX Roundtables


Michael de Regt

Senior Design Consultant for Interaction Design at Philips Design Hong Kong

Michael de Regt is an interaction designer with 10 years + experience in the field of interaction design, visual interface design, innovation design and user testing.

Prior to starting at Philips Design in 2000, he has worked for various web and graphic design agencies, after finishing his study Interaction Design at the Art academy of Utrecht, the Netherlands.

In his current role, Michael de Regt is a creative lead for user interaction and interface design for Consumer Electronics at Philips Design. In this role he focuses on global alignment in the user experience between the various ranges (mp3 players, home audio, camera’s, TV, etc.) and acts as a consultant towards the various Philips businesses on design innovation and design identity.

In the past years Michael de Regt has been taking part in the transformation from interaction design as a specialty for on screen devices, to a more holistic view based on user insights and meaningful solutions we call user experience.

Noriko Osaka

Noriko Osaka is an experienced Web Professional and UX Specialist with both a technical and business background. After having provided strategic web consultations and web directions to globally renowned companies as a Usability Consultant and a Web Director at a major web integrator in Japan, she started her own company providing UX research and IA.

In her previous career, she served in a US-based company as a Webmaster and also in a global Japanese manufacturer as an overseas business staff. A combination of real product, consulting, and international business experience allows her effective product planning and implementation that benefits both users and global business. She received BA from Sophia University (French major) and ME from Kanazawa Institute of Technology (IT Business major).

Raven Chai

Raven began his career in 1999 as a technologist in Arthur Andersen, working on IT infrastructure and web application projects for 80,000 users globally. Now he runs a consulting firm in Singapore focusing on user experience consultancy to help his clients develop UX and design strategy.

Raven has been the lead design consultant for SingTel since 2008 and is instrumental in creating user-centric design culture into the organisation, translating SingTel’s business vision into actionable roadmaps and building an internal UX team. He has created a local UX Community, UX Singapore as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry.

Raven holds a bachelor degree in Computer Science, major in Human-Computer Interaction and Visualisation from University of Queensland.

Jason Huang

Jason Huang co-founded UPA China in 2004 and is President of UPA China. Also he has been chairing User Friendly, the leading UX conference in China since 2005. From 2009 to 2011, Jason is a Director of UPA International Board leading the UPA Asia Region Pilot Project.

Jason is Founder of TANG UX Consulting in China and has worked with over 50 companies for UX projects in Asia including Microsoft, GE, Samsung, SAP, China Mobile, PayPal, Dell, Intel, Bank of China, RIM, MediaTek, Huawei, and Ericsson etc. He holds a Master Degree of Human Communication and Computing from University of Bath, UK.

Yu-Hsiu Li

Yu-Hsiu Li is the principle founder of UiGathering, the first UX community in Taiwan since 2005. He devotes his spare time to organize a working group and leads the group to establish UiGathering as a self-sustainable non-profit organization. UiGathering usually hosts the physical sharing event every two months, and it helps many people and companies understand user experience’s value and practical approaches.

Yu-Hsiu has worked in this field over seven years. Recently he just joined a start-up company as a user experience director. His mission is to shape the product’s user experience strategy and build the team from the ground. Prior to that, he used to work for Dell Taiwan as a usability manager and Trend Micro as the lead of user experience research and user interface design respectively. His experience spans from design to research and from software to hardware. This prepares him a holistic viewpoint of user experience. In addition, he is also full of energy and loves to share his thoughts and experience with others. His passion brings him to the campus and gives the lecture in the school occasionally.

Yu-Hsiu received his master degree of Human-Computer Interaction in Indiana University Bloomington, and a bachelor’s degree in Industrial Design from National Cheng-Kung University.

Itamar Medeiros

Itamar Medeiros, from Brazil, currently lives in Shanghai (China), where he works as Senior User Experience Designer at the Architecture, Engineering & Construction Industry Group of Autodesk® and helps promote Interaction Design as a local coordinator for the Interaction Design Association (IxDA).

Working in the Information Technology industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and, later, as creative director for several new media agencies in Pernambuco, Brazil. As an Information Design specialist, served as board member of the Brazilian Society of Information Design, and held a lecturing position as Assistant Program Director of the Visual Communication Department of Raffles Design Institute at Dong Hua University, China.

UX International | UX in Asia | UX Roundtables


Roundtable 1 – UX Management, Change & Culture – Rob Findlay and Jin Zwicky

Rob Findlay

Rob began his career in the creative and advertising industry, creating print and digital designs for his own small business, as well as some of Australia & Europe’s leading design and ad agencies. Transitioning to digital account direction & strategy, then into the financial services industry, Rob lead the customer experience for NAB’s direct banking channels, as well as exposing the bank to innovative practices and pioneers. Now at OCBC Bank in Singapore, Rob leads a culture change program, building a stronger customer focus across the group. Since 2007 he has written TheBankChannel.com, a popular thought leadership blog and resource for financial services customer experience and innovation.

Jin Zwicky

Jin is Vice President at Group Customer Experience OCBC bank, leading bank’s top priority design initiatives for retail and premier banking businesses. As a design leader, she drives a customer-centric design culture through a practical deployment Design Thinking to integrate the needs of banking customers and the business.

Before joining OCBC banks she spent 10 years in Switzerland. She set and executed customer experience strategy at Credit Suisse Private Bank. Prior to that she worked as a consultant to world’s leading pharmaceutical companies to improve their user experience. Jin holds MBA and a BA in Art and Engineering. She shares her passion for design and its power to create business success at www.designfulcompany.com

Roundtable 2 – Uncovering the UX leader in you – Sushmita Munshi, Michael Davey and Simon Webb

Sushmita Munshi

Sushmita Munshi is the User Experience Practice Lead and Account Director of HeathWallace HK – A digital UX consulting firm working primarily in the financial services industry, building commercially effective websites and digital solutions.

She has more than 10 years of experience in usability consulting and has helped institutionalize usability in numerous large multi-national companies. Her key competencies are in developing and empowering usability teams, multi-location usability testing, cross-cultural studies and design management for dispersed usability teams.

Through her work she has been exploring modern design process in the context of developing societies where products evolve with each generation of users but are rarely designed.

She regularly collaborates with practitioners across geographies to publish point of view articles and is a former visiting faculty at the Cap Gemini Technical Institute, Utrecht The Netherlands.

In the past Sushmita lead business development and thought leadership for the User Experience Capability at Accenture India and was a Project Director at Human Factors International.

She is an alumnus of the National Institute of Design, Ahmedabad, India

Michael Davey

Michael joined HeathWallace in 2005 after working in project and change management roles for large corporate companies such as Prudential PLC and Centrica PLC. He gravitated towards a career in digital upon realising the impact it can have across businesses.

Michael developed the HeathWallace user-experience proposition and established a global Research & Information Architecture department that is at the core of the HeathWallace business model. His team are leading some of the largest user-experience programmes in the banking sector and they have developed a reputation for blending best-practice approaches with pragmatic delivery.

Michael now works across many global accounts for HeathWallace, advising clients on their digital strategy and instituting projects and processes that deliver tangible value.

Simon Webb

Simon Webb is Creative Director of HeathWallace and one of the original founding partners. During his 12 year career in digital media he has worked with some of the world’s largest and influential brands, helping them to create compelling and engaging customer experiences. Simon’s background as a designer himself allows him to understand the challenges of designing for digital media and his passion for collaboration see’s him build successful relationships with all of his clients. His desire to embrace insight, technology and great ideas make him an ideal creative leader for the digital era.

Roundtable 3 – Closing the brand experience gap – Ray McCune

Ray McCune

Ray McCune, is Strategy Director at Foolproof Group, Europe’s largest specialist experience design firm. Ray, has worked in digital design and consulting for 15 years, most of this time advising global brands on their approach to user experience management and user-centred design. He was one of the founding partners of the user experience firm fhios in 2002 and today leads the development of Foolproof’s strategic services.

Patrick Goffin

Patrick Goffin has worked at Foolproof for 5 years, managing a portfolio of clients including Sony, HSBC & Aviva. Before joining Foolproof, Patrick spent 6 years working in Research and Digital Marketing roles for Carlsberg and Virgin Money before realising that UX would harness these two disciplines and that customer experience would become ever more important to businesses. Patrick has worked on a number of high profile UX projects for major global brands and is responsible for managing and developing some of Foolproof’s biggest client relationships. Recent work has seen Patrick take some of Foolproof’s latest thinking on Mobile, UX Strategy and Interaction Design to market, working with client’s to help them create and optimise their multichannel customer relationships.


Where

InnoCentre

72, Tat Chee Avenue,
Kowloon Tong
Kowloon, Hong Kong
http://www.innocentre.org.hkSubway MTR Kowloon Tong Station, Exit C2

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