UXHK 2019

15 & 16 February 2019

User Experience Hong Kong (UXHK) is a learning event dedicated to bringing all product and service design disciplines together, from research, marketing, design, technology and the business to name a few, who are interested and passionate about designing great experiences for people and business for a better world for all.


Get inspired by experienced international speakers and local professionals.

  • Antony Morris
  • Jennifer Fabrizi
  • Kathryn Campbell
  • Davide Casali


Choose workshops to brush up your UX skills.

Get Connected

Network with the invited speakers and with the local Asian UX community.

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  • Day 1 – Presentations & Conversations
  • Day 2 – Half day workshops

Day 1 – Presentations & Conversations 
Friday 15 February 2019
(1pm – 8pm)

2:00pmWelcome & Presentations

Increasing product team engagement with design decisions
When we work together in teams, is it really all about the reports we create, the prototypes we make, the deliverables we produce and the KPIs we measure? Are we measuring the right things when we put production above all else?Designers often face the panic of “WHERE’S THE UX?” and end up focusing on cranking out wireframes. But as more and more design teams stand up design language systems and automate at least some of user testing work, what will that mean for the future of design work?I propose that we will need to be prepared as a discipline to move from production-focused work to a model of work in which we guide teams through the “experience of design” to ensure a shared understanding of users and of the goals of the products and services we create.In the information overload of today, we need to shift our thinking of producing deliverables. Instead, as architects do with physical spaces, we need to architect information spaces – physical and digital – in which meaningful work and shared understanding can happen.Showing your work is one way to architect an information space into which people can enter to learn, teach, absorb, comprehend and make meaning in more useful and effective ways.

Venture Building to Breakdown Organisational Silos
The 20th Century industrial military approach to managing businesses shaped functional specialism and created a siloed business focus on efficiency and predictability. In the 21st Century, where the only certainty is uncertainty of how a customer will react to a new service, it is not unusual to hear the refrain that ‘the business doesn’t understand UX/design’; ‘we have to persuade the business ‘; ‘such a delightful experience will never get through risk’.I am fortunate to come from ‘the business’ however with a consistent focus on delighting customers through great UX design. I’d like to suggest that everyone of us who are privileged to be creating experiences for others are in a business without silos.

Learning to Embrace Change
The pace of change today demands that we adapt more quickly than ever before. Yet both structural and emotional impediments make continuous learning more challenging than necessary. What holds us back? Drawing from a variety of sources on management theory, psychology, philosophy and sociology, we will examine the forces that keep bureaucracies static and workers frustrated and unfulfilled.How can we empower ourselves to be more self­ actualized, and create healthier, learning organizations in the process? We’ll examine these questions through the microcosmic and macrocosmic lens of an individual effecting change at a global corporation.

Mastering Feedback: You, The Team, and The Product
Feedback is commonly perceived as something that everyone is able to do — who doesn’t have an opinion? However, it’s also very easy to give bad feedback: we all know it when we are on the receiving end. This gets more and more evident when the team grows from two people to a whole company.Feedback thus becomes a critical skill that can be learned, improved and mastered. Good feedback skills can improve the quality of the teamwork and the result by a large margin, while bad feedback can grind any team to a halt with confusion if not worse. This presentation will give insights, challenge myths and provide practical ideas. How can we improve ourselves? How can we plan good feedback in groups?
6:00pmDrinks, fun, networking
8:00pmEnd of Day 1

Day 2 – Half day workshops 
Saturday 16 February 2019
9am – 6pm (Lunch 1 – 2:30pm)

MORNING (AM) WORKSHOPSWORKSHOP 1: Building Your UX Maturity Roadmap
Information architecture – Just the essentials

At UXHK 2018, Susan Wolfe presented a workshop entitled, “Designing for social impact.” In the description of her workshop, she posited that design is “increasingly applied to ‘wicked problems’” and that “applying standard human-centered design strategies tend to fall far short of the mark.”

As a context for social impact, we can view work as a social context (as opposed to a process or procedure that we are compelled to serve). As design managers and leaders who are designing the social conditions for design teams to sparkle, we must consider more than the deliverables and production speed of our designers.

We’ll unpack some of the conditions for design teams to sparkle and begin to understand the “wicked problem” of designing design organizations.We’ll apply traditional human-centered design tools, evaluate how well they work and will expand upon them to make the conditions for sparkle to make meaningful work.

You will learn to:
Apply human-centered design approaches and tools to the design of your design orgs
Explore how well these work and to experiment with other models to uncover conditions for making meaningful work
Share stories with workshop attendees about the challenges of designing design organizations within complex, matrixed workplaces
Consider the future of work through the eyes of people, instead of processes and procedures
WORKSHOP 2: Venture Building to Breakdown Organisational Silos
Designing user interfaces using psychological principles

How can an enterprise with all its constraints, departments, silos move quickly and safely at ‘start-up’ speed?This workshop is a mix of illustrative stories about projects that have succeeded and those that have not and is both an introduction and practical application of some simple questions that can help breaking down the business silos.You will learn to:
Ask three simple questions that can help shape understanding and align all parts of the ‘business’
Apply these questions consistently to form and test hypotheses in short cycles as a team manages the certainty of uncertainty
Gain an appreciation of how the latest software automation methods are critical to enabling rapid and safe releases to production
How treating the privilege of creating of experiences as a gift we are giving to the world creates a focus on making meaningful work
LUNCH (1:00PM – 2:30PM)
AFTERNOON (PM) WORKSHOPSWORKSHOP 3: Defining Meaningful Requirements
Managing UX

Defining new product or service requirements is often treated as the tedious task of gathering miscellaneous ideas from a variety of internal stakeholders and documenting them so that the “real work” ­­design and development ­­ may begin.Yet this common approach misses the enormous opportunity that the discovery phase can offer. In this workshop we will explore the most common mistakes made during requirements definition and how to avoid them, as well as practices for uncovering and nurturing new ideas.You will learn to:
Look at your marketplace with fresh eyes
Identify new opportunities with current and potential customers
Consider the impact of your work more broadly
Foster innovative ideas even within very traditional, risk ­adverse environments.
WORKSHOP 4: Purpose Driven Timelines
People are often asked or expected to have one clear purpose driving them. We know that this is just not feeling right or possible, for many of us, for a multitude of different reasons. This workshop is designed to allow you to identify the multiple values, passions and purposes that drive you and to identify how to build what’s missing to connect all of them to your current work situation. It’s about mapping out what you really want in your work and life and connecting the dots to design the right strategy. It’s about fulfilment and balance.You will learn to:
Assess and celebrate your achievements up until this moment
Determine and prioritise future goals across all areas of your life
Create an action plan to give you a clear guide for the future
Create a model you can reuse in any future moment of doubt


Jennifer Fabrizi

Twitter: @jenniferfabrizi

I’m a user experience designer, strategist, researcher, and leader with 25+ years’ experience. I’m currently leading a user research practice where I help teams create research strategies and execute them in a scaled-agile framework. I facilitate participatory design and research activities with a wide range of stakeholders to inform design principles. I’m also a named co-inventor of a portfolio of patents and patents-pending for the design of an intelligent knowledge system for collaborative work.

I began my work journey as a symphonic musician, playing in orchestras and chamber music groups. This is where I first learned and practiced the intuitive connection of collaboration that musicians make with one another. I draw on those experiences to facilitate a similar type of collaboration – “the experience of design” – for product teams and clients. My passion is to help teams sparkle to make meaningful work by creating the conditions for unlocking creativity, mutual understanding, and collaboration.

Antony Morris

Antony has over twenty years experience within teams leading pioneering digital products, platforms and business in Asia. He has had the privilege of working with and learning from great collaborators, all of whom enjoy the challenge of how to create delightful experiences that are simple, intuitive and ten times better than the alternative; whilst being commercially sustainable; and that are technically and operationally feasible especially in highly regulated markets such as payments and financial services.

Kathryn Campbell

Twitter: @sparks_kc

Luckily for Kathryn the Internet came along, and now she gets to combine her love of people, design and statistics as a user research leader in Los Angeles. She is currently listening to lots of great music while trying to make live events better as Director of Research & Insights at Ticketmaster. In a career that has evolved from advertising to digital product design for both global leaders and startups, the one north star has always been understanding what motivates people and making their lives a tiny bit better. She would love to hear what you’re up to @sparks_kc.

Davide Casali

Twitter: @Folletto

Davide Casali, known as “Folletto”, is a product design director and startup advisor. He has an hybrid background in design, psychology, business, and technology. His objective is to change for better the quality of life of the people through the products he designs and lead. He currently works in Automattic, maker of WordPress.com. He believes that “Simplicity is the ultimate sophistication”, as Leonardo DaVinci reportedly said and his approach is to reach a focused simplicity through the existing complexity.

During his 15+ years of professional experience he designed and consulted for consumer (B2C), enterprise (B2B) and internal products, reaching more than 6 million users worldwide in different markets and industries. He worked with companies like Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari and Benetton. He co-founded Good 50×70, an international social communication project and Baker Framework, a platform to publish HTML5 books and magazines on the iPad.

He was a design partner in the startup WideTag where he led the product design of WideNoise, listed in the Compasso D’Oro selection, the ADI Design Index 2010, and selected in the Top 10 Internet of Things Products of 2009. He developed with Gianandrea Giacoma Motivational Design, a method that provides a theoretical approach and tools to deal with social dynamics and design social environments. He took an advisor and mentor role in many startups over the years: Ernest, Impacton, Flythegap, PosterForTomorrow, Tallyfy, Pick1, Tonight.eu, and Hunie.co.


Venue: SCAD Hong Kong

292 Tai Po Rd,
Sham Shui Po,
Kowloon, Hong Kong

MTR Sham Shui Po Station,
Exit D2 (10 min. walk)

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