Day 1 – Presentations & Conversations
Friday 11 March 2016
1pm – 8pm
1:00pm | Registration opens at reception |
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2:00pm | Welcome & PresentationsKeynote (60 mins)
Conversations with speakers and the audience
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Information architecture: Just the essentialsDonna SpencerCover the essential aspects of Information Architecture and how classification and categorization work in our brain and why it matters. |
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Designing with science without losing the magicJoe LeechShow how science, stories, business understanding, data, numbers and psychology can all be used together to make your designs better and to get good design done. |
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Managing UXAnnette PriestFeatures practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this conversation is geared toward managers, UX practitioners attending this can learn what their managers need to know to be effective. |
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An Agile UX PlaybookJay RogersLooks at lean UX facilitation activities that are run with the development team and product owner to bring them along on the design-thinking journey. The activities have explicit and implicit goals: to drive the project forward of course, but more importantly to shift team thinking toward empathy and value, and away from preoccupation with features and technology. |
Panel
Driving Design Thinking In Organizations
The rapidly changing landscape brought on by disruptive business models and technologies presents a great challenge for many organizations. There is ever greater pressure to stand out through delivering well-crafted, differentiated customer experiences. There are many buzz words being used in the industry today. Everyone is talking about being more customer-centric and more innovative to drive organizational transformation through digital disruption. The application of design thinking can be the catalyst to bring about a real shift in organizational culture and ways of solving problems. With the representation of clients across diverse business, the panel session will take a look at the maturity of UX in the Hong Kong market, the organizations that are implementing it and the challenges they face in driving this transformation. Additional factors that will be explored are –
Panellists The moderator is Aurelia Wong from HeathWallace and the live panellists are: Mario Tang – Manulife Andrew Green – JobsDB.com Daniel Segal – Li & Fung Alyssa Tam – AIA Andrew Massey – Lane Crawford |
Drinks, fun, networking at reception
End of day 1
Day 2 – Half day Workshops
Saturday 12 March 2016
9am – 7pm (Lunch 1 – 2:30pm)
Morning (AM) Workshops |
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Workshop 1Information architecture: Just the essentialsInformation architecture: Just the essentialsDonna SpencerLearn the essential aspects of Information Architecture (IA). No filler, no fluff, just pure IA:
This won’t be a dry, theoretical workshop. We’ll talk and play some games. You’ll go away with a better understanding of the essentials of information architecture, techniques to use on your next project and a comprehensive list of resources for follow-up reading. After attending this workshop you will:
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Workshop 2Designing user interfaces using psychological principlesDesigning user interfaces using psychological principlesJoe LeechLearn the psychological principles behind how our brain makes sense of the world and apply that to user interface design. A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience design. Joe is a trained and experienced teacher so participants should expect to be sketching, designing and applying the psychology from the very start. After attending this workshop you will:
Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office. |
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Lunch (1:00pm – 2:30pm) |
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Afternoon (PM) Workshops |
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Workshop 3Managing UXManaging UXAnnette PriestManaging UX is unlike managing other functions in business. This workshop features practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this session is geared toward managers, UX practitioners attending this session can learn what their managers need to know to be effective. This workshop helps managers:
After attending this workshop you will:
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Workshop 4An Agile UX PlaybookAn Agile UX PlaybookJay RogersThis takes a look at lean UX facilitation activities that are run with the development team and product owner to bring them along on the design-thinking journey. The activities have explicit and implicit goals – to drive the project forward of course, but more importantly to shift team thinking toward empathy and value, and away from preoccupation with features and technology. The workshop is designed around discussion of the activities so that we get a chance to discuss common problems and approaches. We will work through:
We aim to provide experience of the activities and guidance & coaching on performing them yourself.
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Who
Speakers
Scott Berkun
Twitter: @berkun
Berkun is the bestselling author of six books, including The Myths of Innovation, Confessions of A Public Speaker and The Year Without Pants. His work as a writer and public speaker has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, National Public Radio, and other media. He was the co-host of the CNBC series The Business Of Innovation, and blogs for Harvard Business and BusinessWeek. His popular and polymathic blog is at scottberkun.com and he tweets at @berkun.
Annette Priest
Twitter: @AnnettePriest
Annette designs the future and shapes new UX researchers and designers. She nurtures change at non-profits and helps international corporations to create compelling experiences for web and mobile technologies. Her analysis has been featured in National Geographic Traveler and InfoWorld. She is a frequent speaker at business, technology and design conferences around the world.
Joe Leech
Twitter: @mrjoe
Joe is the author of the book Psychology of Designers. He sometimes writes for Smashing Magazine, Net Magazine and others about how to use psychology to improve the user experience. A recovering neuroscientist, and for a time as an elementary school teacher, Joe started his UX career 12 years ago and he has worked with organisations like Disney, eBay, Glenfiddich and Marriott.
Donna Spencer
Twitter: @maadonna
Donna’s a user experience designer, conference organiser and budding fashion designer. She loves working on all aspects from strategy to implementation, no matter what she’s designing. She’s a regular conference speaker and article author; and has written three books – on card sorting, web writing, and information architecture.
Jay Rogers
Twitter: @jbrogers
Jay has worked in agile software teams as UX architect, manager, and designer for over 10 years and has orbited the “agile design” problem from many perspectives. He is currently working at Australian software company Atlassian and contributing to and teaching the Agile UX Playbook, a discrete set of facilitated activities that lead teams to a shared understanding. Jay founded the Sydney chapter of the Interaction Design Association and co-invented “UX Cabaret” in Sydney in 2010. Jay likes people. A lot.
Where
InnoCentre
72, Tat Chee Avenue,
Kowloon Tong
Kowloon, Hong Kong
http://www.innocentre.org.hkSubway MTR Kowloon Tong Station, Exit C2