Learn the essential aspects of Information Architecture (IA). No filler, no fluff, just pure IA:

• How classification and categorisation work in our brain and why it matters
• How to identify potential organisation methods for your content
• When organisation schemes such as geography, task, audience and subject work best (and tricks to make them work)
• How to actually come up with an information architecture and test it

This won’t be a dry, theoretical workshop. We’ll talk and play some games. You’ll go away with a better understanding of the essentials of information architecture, techniques to use on your next project and a comprehensive list of resources for follow-up reading.

After attending this workshop you will:

• Understand how categories work in the real world
• Know when to choose organisation schemes like topic, audience and task
• Be able to test your information architecture ideas
• Explain to others why you have made your IA decisions
• Get tons of little tips you can use in your next project

Learn the psychological principles behind how our brain makes sense of the world and apply that to user interface design. A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience design. Joe is a trained and experienced teacher so participants should expect to be sketching, designing and applying the psychology from the very start.

After attending this workshop you will:

• Design apps and websites that match how we think and behave
• Make more compelling designs that use psychology theory to enhance their effectiveness
• Present and advocate your designs with psychology

Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.

Managing UX is unlike managing other functions in business. This workshop features practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this session is geared toward managers, UX practitioners attending this session can learn what their managers need to know to be effective.

This workshop helps managers:

• Better understand their UX teams
• Get the resources UX needs to be successful
• Approach UX holistically and strategically to solve the right problems
• Learn how to promote UX services, accomplishments, etc. throughout the organization
• Secure and maintain adequate funding to grow the competency in the company & culture – creating harmony and prosperity

After attending this workshop you will:

• What UX is, how it works, and the special needs that UX staff often has
• How managing UX is different from managing other business teams or functions
• How to better understand your teams
• How to get resources you need for UX to be successful
• How to get and keep funding to grow UX

This takes a look at lean UX facilitation activities that are run with the development team and product owner to bring them along on the design-thinking journey. The activities have explicit and implicit goals – to drive the project forward of course, but more importantly to shift team thinking toward empathy and value, and away from preoccupation with features and technology. The workshop is designed around discussion of the activities so that we get a chance to discuss common problems and approaches.

We will work through:

• Lean UX prioritization- getting to just enough, just in time, without losing the big picture
• Reframing – activities that explode your assumptions and encourage connection
• Prototyping – getting everyone involved in design
• Validating – lean, and with the team

We aim to provide experience of the activities and guidance & coaching on performing them yourself.