UXHK 2016

Who

Speakers

Jared M. Spool

UIE

Twitter: @jmspool

Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers…View Bio

Dana Chisnell

Usabilityworks

Twitter: @danachis

Dana strives to counter bad data every day. She’s a research nerd (her words) who just loves methodology, collaborating, and data – especially data she can help teams use to make design decisions. In fact, Dana loves applied research so much that just for fun, she sometimes organizes clients, friends, and other nerds to do flash research on the weekends…View Bio

Matt Nish-Lapidus

Normative

Twitter: @emenel

Matt Nish-Lapidus holds a degree in new media art, and has a rich background as a practicing musician and designer. His work has included everything from the digital library catalog in use by the New York Public Library, enterprise software for hospitals, video games, and large-scale public installations…View Bio

Davide Casali

Automattic

Twitter: @Folletto

Davide is an experience director and startup advisor with 11+ years of experience and a hybrid background in design, psychology and technology. He led cross-disciplinary teams of designers and developers, created and advised successfully funded startups and has done coaching and training for global and local organizations (DHL, EY, Atos)…View Bio

Andrew Mayfield

Optimal Workshop

Twitter: @andrewfantastic

Andrew is the CEO and Product Manager of online user research software provider Optimal Workshop. Their tools are used and loved by information architects, designers and user experience consultants around the world. Andrew’s background is in software design and development…View Bio

Ted Kilian

Brilliant Basics

Twitter: @EncouragingBhvr

Ted heads up the Asia Pacific arm of Brilliant Basics where he tries to make product and service experiences better for customers, brands and bottom lines. With over 15 years experience in UX strategy and design, his working approach combines curious observation, playful ideation and conceptual structure…View Bio

Jennifer Fabrizi

Slalom Consulting

Twitter: @jenniferfabrizi

Jennifer Fabrizi is Design Thinker with more than 15 years’ experience beginning with usability and progressing through contextual user research, human-centered design, conceptual and interaction design, and innovation. As an innovation catalyst, she makes mind-spaces in which co-creation can occur, transforming teams on their journey to becoming collaborative innovators.View Bio

Day 1 – Presentations & Conversations
Friday 11 March 2016
1pm – 8pm

1:00pm

Registration opens at reception

2:00pm

Welcome & Presentations

 

Keynote (60 mins)

The Myths of Innovation

Scott Berkun

Most of what we know about how innovation happens is wrong. Based on the bestselling book, Berkun will revise your understanding of how ideas change the world, and how to get past the legends and myths that dominate tech culture about invention, progress and more.

Conversations with speakers and the audience

Information architecture: Just the essentials

Donna Spencer

Cover the essential aspects of Information Architecture and how classification and categorization work in our brain and why it matters.

Designing with science without losing the magic

Joe Leech

Show how science, stories, business understanding, data, numbers and psychology can all be used together to make your designs better and to get good design done.

Managing UX

Annette Priest

Features practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this conversation is geared toward managers, UX practitioners attending this can learn what their managers need to know to be effective.

An Agile UX Playbook

Jay Rogers

Looks at lean UX facilitation activities that are run with the development team and product owner to bring them along on the design-thinking journey. The activities have explicit and implicit goals: to drive the project forward of course, but more importantly to shift team thinking toward empathy and value, and away from preoccupation with features and technology.


Panel

Driving Design Thinking In Organizations


Theme

The rapidly changing landscape brought on by disruptive business models and technologies presents a great challenge for many organizations. There is ever greater pressure to stand out through delivering well-crafted, differentiated customer experiences.

There are many buzz words being used in the industry today. Everyone is talking about being more customer-centric and more innovative to drive organizational transformation through digital disruption. The application of design thinking can be the catalyst to bring about a real shift in organizational culture and ways of solving problems.

With the representation of clients across diverse business, the panel session will take a look at the maturity of UX in the Hong Kong market, the organizations that are implementing it and the challenges they face in driving this transformation. Additional factors that will be explored are –

  • Theory versus practical scenario
  • Balancing multi-disciplines
  • Organizational readiness
  • Challenges from client’s perspective

Panellists

The moderator is Aurelia Wong from HeathWallace and the live panellists are:

Mario Tang – Manulife

Andrew Green – JobsDB.com

Daniel Segal – Li & Fung

Alyssa Tam – AIA

Andrew Massey – Lane Crawford

6:00pm

Drinks, fun, networking at reception

8:00pm

End of day 1

Day 2 – Half day Workshops
Saturday 12 March 2016
9am – 7pm (Lunch 1 – 2:30pm)

Morning (AM) Workshops

Workshop 1

Information architecture: Just the essentials

Information architecture: Just the essentials

Donna Spencer

Learn the essential aspects of Information Architecture (IA). No filler, no fluff, just pure IA:

  • How classification and categorisation work in our brain and why it matters
  • How to identify potential organisation methods for your content
  • When organisation schemes such as geography, task, audience and subject work best (and tricks to make them work)
  • How to actually come up with an information architecture and test it

This won’t be a dry, theoretical workshop. We’ll talk and play some games. You’ll go away with a better understanding of the essentials of information architecture, techniques to use on your next project and a comprehensive list of resources for follow-up reading.

After attending this workshop you will:

  • Understand how categories work in the real world
  • Know when to choose organisation schemes like topic, audience and task
  • Be able to test your information architecture ideas
  • Explain to others why you have made your IA decisions
  • Get tons of little tips you can use in your next project
View Detail
Workshop 2

Designing user interfaces using psychological principles

Designing user interfaces using psychological principles

Joe Leech

Learn the psychological principles behind how our brain makes sense of the world and apply that to user interface design. A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience design. Joe is a trained and experienced teacher so participants should expect to be sketching, designing and applying the psychology from the very start.

After attending this workshop you will:

  • Design apps and websites that match how we think and behave
  • Make more compelling designs that use psychology theory to enhance their effectiveness
  • Present and advocate your designs with psychology

Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.

View Detail
 

Lunch (1:00pm – 2:30pm)

Afternoon (PM) Workshops

Workshop 3

Managing UX

Managing UX

Annette Priest

Managing UX is unlike managing other functions in business. This workshop features practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this session is geared toward managers, UX practitioners attending this session can learn what their managers need to know to be effective.

This workshop helps managers:

  • Better understand their UX teams
  • Get the resources UX needs to be successful
  • Approach UX holistically and strategically to solve the right problems
  • Learn how to promote UX services, accomplishments, etc. throughout the organization
  • Secure and maintain adequate funding to grow the competency in the company & culture – creating harmony and prosperity

After attending this workshop you will:

  • What UX is, how it works, and the special needs that UX staff often has
  • How managing UX is different from managing other business teams or functions
  • How to better understand your teams
  • How to get resources you need for UX to be successful
  • How to get and keep funding to grow UX
View Detail
Workshop 4

An Agile UX Playbook

An Agile UX Playbook

Jay Rogers

This takes a look at lean UX facilitation activities that are run with the development team and product owner to bring them along on the design-thinking journey. The activities have explicit and implicit goals – to drive the project forward of course, but more importantly to shift team thinking toward empathy and value, and away from preoccupation with features and technology. The workshop is designed around discussion of the activities so that we get a chance to discuss common problems and approaches.

We will work through:

  • Lean UX prioritization- getting to just enough, just in time, without losing the big picture
  • Reframing – activities that explode your assumptions and encourage connection
  • Prototyping – getting everyone involved in design
  • Validating – lean, and with the team

We aim to provide experience of the activities and guidance & coaching on performing them yourself.

View Detail
 

 


Who

Speakers

Scott Berkun

Twitter: @berkun

Berkun is the bestselling author of six books, including The Myths of Innovation, Confessions of A Public Speaker and The Year Without Pants. His work as a writer and public speaker has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, National Public Radio, and other media. He was the co-host of the CNBC series The Business Of Innovation, and blogs for Harvard Business and BusinessWeek. His popular and polymathic blog is at scottberkun.com and he tweets at @berkun.

Annette Priest

Twitter: @AnnettePriest

Annette designs the future and shapes new UX researchers and designers. She nurtures change at non-profits and helps international corporations to create compelling experiences for web and mobile technologies. Her analysis has been featured in National Geographic Traveler and InfoWorld. She is a frequent speaker at business, technology and design conferences around the world.

Joe Leech

Twitter: @mrjoe

Joe is the author of the book Psychology of Designers. He sometimes writes for Smashing Magazine, Net Magazine and others about how to use psychology to improve the user experience. A recovering neuroscientist, and for a time as an elementary school teacher, Joe started his UX career 12 years ago and he has worked with organisations like Disney, eBay, Glenfiddich and Marriott.

Donna Spencer

Twitter: @maadonna

Donna’s a user experience designer, conference organiser and budding fashion designer. She loves working on all aspects from strategy to implementation, no matter what she’s designing. She’s a regular conference speaker and article author; and has written three books – on card sorting, web writing, and information architecture.

Jay Rogers

Twitter: @jbrogers

Jay has worked in agile software teams as UX architect, manager, and designer for over 10 years and has orbited the “agile design” problem from many perspectives. He is currently working at Australian software company Atlassian and contributing to and teaching the Agile UX Playbook, a discrete set of facilitated activities that lead teams to a shared understanding. Jay founded the Sydney chapter of the Interaction Design Association and co-invented “UX Cabaret” in Sydney in 2010. Jay likes people. A lot.


Where

InnoCentre

72, Tat Chee Avenue,
Kowloon Tong
Kowloon, Hong Kong
http://www.innocentre.org.hkSubway MTR Kowloon Tong Station, Exit C2

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