UXHK 2016
Friday 11 March 2016
User Experience Hong Kong (UXHK) is a learning event dedicated to bringing all product and service design disciplines together, from research, marketing, design, technology and the business to name a few, who are interested and passionate about designing great experiences for people and business for a better world for all.
Speakers
Get inspired by experienced international speakers and local professionals.
| SPEAKER | Joe Leech |
| Scott Berkun | Donna Spencer |
| Annette Priest | Jay Rogers |
Workshops
Choose workshops to brush up your UX skills.
Get Connected
Network with the invited speakers and with the local Asian UX community.
Stay Updated
Follow our online channels to stay in the loop.
Program
- Day 1 – Presentations & Conversations
- Day 2 – Half day workshops
Day 1 – Presentations & Conversations
Friday 15 February 2019
(1pm – 8pm)
| 1:00pm | REGISTRATION OPENS AT RECEPTION |
| 2:00pm | Welcome & Presentations The Myths of Innovation Scott Berkun Most of what we know about how innovation happens is wrong. Based on the bestselling book, Berkun will revise your understanding of how ideas change the world, and how to get past the legends and myths that dominate tech culture about invention, progress and more. Information architecture: Just the essentials Donna Spencer Cover the essential aspects of Information Architecture and how classification and categorization work in our brain and why it matters. Designing with science without losing the magic Joe Leech Show how science, stories, business understanding, data, numbers and psychology can all be used together to make your designs better and to get good design done. |
| Managing UX Annette Priest Features practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this conversation is geared toward managers, UX practitioners attending this can learn what their managers need to know to be effective.Annette Priest Features practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this conversation is geared toward managers, UX practitioners attending this can learn what their managers need to know to be effective. | |
| An Agile UX Playbook Jay Rogers Looks at lean UX facilitation activities that are run with the development team and product owner to bring them along on the design-thinking journey. The activities have explicit and implicit goals: to drive the project forward of course, but more importantly to shift team thinking toward empathy and value, and away from preoccupation with features and technology. | |
| Panel: Driving Design Thinking In Organizations Theme The rapidly changing landscape brought on by disruptive business models and technologies presents a great challenge for many organizations. There is ever greater pressure to stand out through delivering well-crafted, differentiated customer experiences. There are many buzz words being used in the industry today. Everyone is talking about being more customer-centric and more innovative to drive organizational transformation through digital disruption. The application of design thinking can be the catalyst to bring about a real shift in organizational culture and ways of solving problems. With the representation of clients across diverse business, the panel session will take a look at the maturity of UX in the Hong Kong market, the organizations that are implementing it and the challenges they face in driving this transformation. Additional factors that will be explored are – • Theory versus practical scenario • Balancing multi-disciplines • Organizational readiness • Challenges from client’s perspective Panellists The moderator is Aurelia Wong from HeathWallace and the live panellists are: Mario Tang – Manulife Andrew Green – JobsDB.com Daniel Segal – Li & Fung Alyssa Tam – AIA Andrew Massey – Lane Crawford | |
| 6:00pm | Drinks, fun, networking |
| 8:00pm | End of Day 1 |
Day 2 – Half day workshops
Saturday 16 February 2019
9am – 6pm (Lunch 1 – 2:30pm)
| MORNING (AM) WORKSHOPS | WORKSHOP 1: Designing happy design teams Information architecture – Just the essentials Donna Spencer Learn the essential aspects of Information Architecture (IA). No filler, no fluff, just pure IA: • How classification and categorisation work in our brain and why it matters • How to identify potential organisation methods for your content • When organisation schemes such as geography, task, audience and subject work best (and tricks to make them work) • How to actually come up with an information architecture and test it This won’t be a dry, theoretical workshop. We’ll talk and play some games. You’ll go away with a better understanding of the essentials of information architecture, techniques to use on your next project and a comprehensive list of resources for follow-up reading. After attending this workshop you will: • Understand how categories work in the real world • Know when to choose organisation schemes like topic, audience and task • Be able to test your information architecture ideas • Explain to others why you have made your IA decisions • Get tons of little tips you can use in your next project View Detail |
| WORKSHOP 2: Venture Building to Breakdown Organisational Silos Designing user interfaces using psychological principles Joe Leech Learn the psychological principles behind how our brain makes sense of the world and apply that to user interface design. A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience design. Joe is a trained and experienced teacher so participants should expect to be sketching, designing and applying the psychology from the very start. After attending this workshop you will: • Design apps and websites that match how we think and behave • Make more compelling designs that use psychology theory to enhance their effectiveness • Present and advocate your designs with psychology • Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office. View Detail | |
| LUNCH (1:00PM – 2:30PM) | |
| AFTERNOON (PM) WORKSHOPS | WORKSHOP 3: Defining Meaningful Requirements Managing UX Annette Priest Managing UX is unlike managing other functions in business. This workshop features practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this session is geared toward managers, UX practitioners attending this session can learn what their managers need to know to be effective. This workshop helps managers: • Better understand their UX teams • Get the resources UX needs to be successful • Approach UX holistically and strategically to solve the right problems • Learn how to promote UX services, accomplishments, etc. throughout the organization • Secure and maintain adequate funding to grow the competency in the company & culture – creating harmony and prosperity After attending this workshop you will: • What UX is, how it works, and the special needs that UX staff often has • How managing UX is different from managing other business teams or functions • How to better understand your teams • How to get resources you need for UX to be successful • How to get and keep funding to grow UX View Detail |
| WORKSHOP 4: Purpose Driven Timelines Jay Rogers This takes a look at lean UX facilitation activities that are run with the development team and product owner to bring them along on the design-thinking journey. The activities have explicit and implicit goals – to drive the project forward of course, but more importantly to shift team thinking toward empathy and value, and away from preoccupation with features and technology. The workshop is designed around discussion of the activities so that we get a chance to discuss common problems and approaches. We will work through: • Lean UX prioritization- getting to just enough, just in time, without losing the big picture • Reframing – activities that explode your assumptions and encourage connection • Prototyping – getting everyone involved in design • Validating – lean, and with the team We aim to provide experience of the activities and guidance & coaching on performing them yourself. View Detail |
Speakers
Scott Berkun
Twitter: @berkun
Berkun is the bestselling author of six books, including The Myths of Innovation, Confessions of A Public Speaker and The Year Without Pants. His work as a writer and public speaker has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, National Public Radio, and other media. He was the co-host of the CNBC series The Business Of Innovation, and blogs for Harvard Business and BusinessWeek. His popular and polymathic blog is at scottberkun.com and he tweets at @berkun.
Annette Priest
Twitter: @AnnettePriest
Annette designs the future and shapes new UX researchers and designers. She nurtures change at non-profits and helps international corporations to create compelling experiences for web and mobile technologies. Her analysis has been featured in National Geographic Traveler and InfoWorld. She is a frequent speaker at business, technology and design conferences around the world.
Joe Leech
Twitter: @mrjoe
Joe is the author of the book Psychology of Designers. He sometimes writes for Smashing Magazine, Net Magazine and others about how to use psychology to improve the user experience. A recovering neuroscientist, and for a time as an elementary school teacher, Joe started his UX career 12 years ago and he has worked with organisations like Disney, eBay, Glenfiddich and Marriott.
Donna Spencer
Twitter: @maadonna
Donna’s a user experience designer, conference organiser and budding fashion designer. She loves working on all aspects from strategy to implementation, no matter what she’s designing. She’s a regular conference speaker and article author; and has written three books – on card sorting, web writing, and information architecture.
Jay Rogers
Twitter: @jbrogers
Jay has worked in agile software teams as UX architect, manager, and designer for over 10 years and has orbited the “agile design” problem from many perspectives. He is currently working at Australian software company Atlassian and contributing to and teaching the Agile UX Playbook, a discrete set of facilitated activities that lead teams to a shared understanding. Jay founded the Sydney chapter of the Interaction Design Association and co-invented “UX Cabaret” in Sydney in 2010. Jay likes people. A lot.
Where
InnoCentre
72, Tat Chee Avenue,
Kowloon Tong
Kowloon, Hong Kong
http://www.innocentre.org.hkSubway MTR Kowloon Tong Station, Exit C2
User Experience Hong Kong 