22-23 February 2013

An event dedicated to bring all product and service design disciplines together, from research, marketing, design, technology and the business to name a few, who are interested and passionate about designing great experiences for people and business for a better world for all.See Ticket Price »

All Discussion Groups and Workshops are now full.

Please contact us info@uxhongkong.com if you wish to attend UXHK 2014

Speakers

Get inspired by experienced international speakers and local professionals.

SPEAKER	COMPANY
Michael Davis-Burchat	Nokia
Jeff Gothelf	Neo
Tim Loo	Foolproof
Will Evans	Semantic Foundry
Marcel Takagi	JobsDB
Josh Seiden	Neo

View Program »Tweets by @uxhk

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Workshops

Choose 2 half day workshops to brush up your UX skills.

View Detail »

Get Connected

Network with the invited speakers and with the local Asian UX community.

Stay Updated

Follow our online channels to stay in the loop.

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Program

• Day 1 – Presentations & Discussions
• Day 2 – Workshops

Day 1 – Presentations & Discussions
Friday 22 February 2013

8:00am	Registration at reception
9:00am	Welcome & Presentations Introducing the benefit for GoodReason Michael Davis-Burchat The use of empathic methods has grown from a niche service to become the dominant approach for informing companies about product/service innovation. Which makes it surprising when a research study fails to link ‘fresh insight’ with any ‘new product’ intended for market. Factors that stem from a comp… View Detail » Lean UX – building a shared understanding to get out of the deliverables business Jeff Gothelf Designers have long relied on heavy documentation to communicate their vision for products and experiences. As technology has evolved to offer more complex and intricate interactions, the deliverables we’ve been creating have followed suit. Ultimately though, these deliverables have come to serve as… View Detail » UX Strategy – redesigning business Tim Loo In an increasingly complex and digitally centric world, consumers are quickly evolving their thinking and behaviour. Businesses are struggling to keep up, often failing to keep their brand and service promises. UX practitioners are uniquely positioned to lead change in management and organisational… View Detail » Design Studio – using structured creativity for product innovation Will Evans Introduction to how teams can use Design Studio to generate new solutions and move quickly from brainstorming to design to stories. This variation on the popular Design Studio methodology takes a new approach: using systematic creativity templates. Systematic creativity is focused, subject to specif… View Detail » Designing regional experiences in Asia Marcel Takagi Asia has large differences in all aspects of culture and lifestyle across countries. As a result, designing great experiences that work for users across different cultures in Asia includes many challenges. How can a website that works in China be successful in Thailand or Indonesia? How can we… View Detail » Design Management and continuous design Josh Seiden Design managers and executives who structure the delivery of design services increasingly work in a new context. Agile Software Development and Continuous Deployment have emerged as the new gold standard for software development teams. Big bang releases are largely a thing of the past: a product in… View Detail »
1:00pm	Lunch
2:30pm	Discussion Groups Making a user centered product company FULL Andrew Mayfield What is a Minimal Viable Product? What do you do when you have one? Go behind the scenes at Optimal Workshop to discuss our development process, how we handle customer support and how the two are intertwined for the good of our customers. We will to pull together concepts from the Lean Startup movem… View Detail » Designing Business – moving design out of the studio and into the boardroom FULL Patti Hunt What happens when we apply the principles of design to businesses themselves, not just the products they create? Design is not new to business. As a business process, it is something that has always played an important part in the way products are created. And the rise of disciplines such as user e… View Detail » A Great UX practitioner in Asia FULL Michael Lai Do you feel lost as a UX practitioner in Asia? Do you have trouble connecting and communicating with colleagues, leadership and companies about the value and role of UX? Do you feel like your skills and talents are being ignored and wasted? Many of us are in the field of UX to make a difference and… View Detail » My organisation doesn’t understand UX! How do I make them listen? FULL Jake Andrew Does UX have a place on your CEOs agenda? If not, then why not? Assuming it should be, do you have a plan to get it there? So you think UX is important and offers big opportunities for your organisation. Great. Now what? What’s it really worth to your organisation? How do you articulate the value … View Detail » Global design team therapy FULL Annette Priest Is your good work for a global company ignored? Are you annoyed and frustrated that the head office sends designs that always need to be redone to be effective for customers in your country? Do your colleagues seem clueless about your market, culture, or customs? You are not crazy. Do you work … View Detail » Video games in the design of every day things FULL Dr. Jose A Rueda What lessons from user experience design from the entertainment industry could we apply in the design of every day products? How could one achieve the same user experience of successful gameplay design in other products? Why do video games education matters outside of the entertainment industry? Ye… View Detail » International Design Research – risks & opportunities FULL Jo Wong & Reach For international research service providers the exploration of consumer practices and unmet needs is often conducted in parallel design research projects in different locations. Ideally the methodology for these local studies is connected enough to be able to compare the outcomes, but leaves enough… View Detail »
4:30pm	Drinks, fun, networking! at reception
7:00pm	End of day 1

Day 2 – Workshops
Saturday 23 February 2013

9:00am	Workshop 1 Lean UX – building a shared understanding to get out of the deliverables business FULL Jeff Gothelf The days of heavy specifications and documentation are numbered. The new currency of web and software development is shared understanding within nimble, small, dedicated teams. In this workshop, Jeff Gothelf will teach you the collaborative, cross-functional ideals behind Lean UX and demonstrate the… View Detail »	Workshop 2 Designing regional experiences in Asia FULL Marcel Takagi Asia has large differences in all aspects of culture and lifestyle across countries. As a result, designing great experiences that work for users across different cultures in Asia includes many challenges. How can a website that works in China be successful in Thailand or Indonesia? How can we… View Detail »	Workshop 3 Design Management and continuous design FULL Josh Seiden Design managers and executives who structure the delivery of design services increasingly work in a new context. Agile Software Development and Continuous Deployment have emerged as the new gold standard for software development teams. Big bang releases are largely a thing of the past: a product in… View Detail »
1:00pm	Lunch
2:00pm	Workshop 4 UX Strategy – redesigning business FULL Tim Loo Creating a UX strategy The first part of the session will work through the 7 steps we take our clients through to create a coherent, compelling UX strategy: Define: Defining UX success at brand and organisation level Understand: Understand the customer ecosystem and organisational factors for U… View Detail »	Workshop 5 Design Studio – using structured creativity for product innovation FULL Will Evans We’ll identify four creativity templates that are designed to expose in any product, “codes embedded in the product itself and in trends observed in its evolution,” and then walk through the process giving ample operational instruction for each template. The session will use the following process: … View Detail »	Workshop 6 Design Research, The hidden life of a conversation FULL Michael Davis-Burchat Social Media, Smart phones, Feature phones, Tablet devices, Messaging applications and Media of all kinds are becoming more conversational than their computational precursors. Moore’s law continues to make processing speeds faster while conversational UI patterns remain obstinately slow or buggy-whi… View Detail »
6:00pm	End of day 2

Who

• Speakers
• Discussion Groups

Speakers

Michael Davis-Burchat

Nokia

Twitter: @otherswise

Michael Davis-Burchat is a product-portfolio Manager at Nokia, working in its mobile phones, Business Unit toward the broader aim ‘bringing web-based services to the next billion’.

In product-portfolio management, design-research plans, portfolio studies, and work practice innovation projects all …View Bio »

Workshop: Design Research, The hidden life of a conversation FULL

View Workshop »

Will Evans

Semantic Foundry

Twitter: @semanticwill

Will Evans is the Director of User Experience Design and Research at The Library Corporation as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations…View Bio »

Workshop: Design Studio – using structured creativity for product innovation FULL

View Workshop »

Jeff Gothelf

Neo

Twitter: @jboogie

Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O’Reilly book (2012), Lean UX: Applying lean principl…View Bio »

Workshop: Lean UX – building a shared understanding to get out of the deliverables business FULL

View Workshop »

Tim Loo

Foolproof

Twitter: @timothyloo

Tim is a UX strategist and Partner at Foolproof, Europe’s largest experience strategy & design consultancy.

Tim leads Foolproof’s UX strategy practice, developing and deploying their user experience strategy framework, methodologies and skills across a range of global clients.

He strongly believe…View Bio »

Workshop: UX Strategy – redesigning business FULL

View Workshop »

Marcel Takagi

JobsDB

Twitter: @m11i

With more than 13 years of implementing rich online experiences, Marcel Takagi combines sound technical knowledge with a high awareness for user needs.

During his career he has worked in many roles including project management, information architecture and web development for complex, internationa…View Bio »

Workshop: Designing regional experiences in Asia FULL

View Workshop »

Josh Seiden

Neo

Twitter: @jseiden

Josh is a user experience designer and design manager with deep expertise in bringing rapid and responsive design and strategy to entrepreneurial environments, whether for startup or the enterprise. Previously he was program director for LUXr’s New York City practice, was on the leadership team at C…View Bio »

Workshop: Design Management and continuous design FULL

View Workshop »

Discussion Groups

Patti Hunt

Heathwallace

Twitter: @hyper_bole

Patti is Head of Strategic Design at HealthWallace, a global agency providing premier UX, Service Design and Strategic Design services for organisations and businesses. She is a strong advocate for using design thinking and practice to spark and facilitate meaningful change. Patti believes that desi…View Bio »

Discussion Group: Designing Business – moving design out of the studio and into the boardroom FULL

View Discussion Group »

Michael Lai

Twitter: @miketlai

Michael Lai is an interaction designer, brand strategist and design educator. He is passionate about designing meaningful experiences by creating products and services with a noble purpose. Currently, he teaches at The Hong Kong Polytechnic University, speaks at conferences in Hong Kong and China, c…View Bio »

Discussion Group: A Great UX practitioner in Asia FULL

View Discussion Group »

Jake Andrew

JobsDB

After 10 years of corporate advisory in investment banking, Jake got real and has spent several years in the dotcom industry.

Jake acknowledges he is pretty bloody awful at usability! However he is passionate about thoroughly understanding user needs and problems, and then getting them fixed. He…View Bio »

Discussion Group: My organisation doesn’t understand UX! How do I make them listen? FULL

View Discussion Group »

Annette Priest

Revel Insight

Twitter: @AnnettePriest

Australia, Brazil, China, Denmark, England, France, Germany, India, Japan… Annette Priest has helped teams in these countries and around the world understand customers and focus on the right things to design better interfaces and experiences. Watching and listening as people across the globe stru…View Bio »

Discussion Group: Global design team therapy FULL

View Discussion Group »

Jo Wong

Apogee & Reach

Twitter: @igiwong

Jo is co-founder of Apogee and Design Researcher with over 14 years experience. She grew up in a multi-cultured environment – born in China (with a Chinese Burmese father and Chinese Indonesian mother) and grew up in Hong Kong since the age of six. She has experienced changes in Hong Kong during the…View Bio »

Discussion Group: International Design Research – risks & opportunities FULL

View Discussion Group »

Andrew Mayfield

Optimal Workshop

Twitter: @andrewfantastic

Andrew is CEO of cutting-edge usability software provider Optimal Workshop. His innovative online usability testing tools are used by information architects, designers and user experience consultants around the world.

Optimal Workshop began as the ‘tools workshop’ for leading usability consultancy…View Bio »

Discussion Group: Making a user centered product company FULL

View Discussion Group »

Dr. Jose A Rueda

SCAD Hong Kong

Twitter: @jarueda

Dr. Rueda is a Professor of Interactive Design and Game Development at the Savannah College of Art and Design, Hong Kong. He has over 18 years of experience in R&D and commercialization, particularly in interactive and data networking products and services. As an entrepreneur and scientist he focus…View Bio »

Discussion Group: Video games in the design of every day things FULL

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Where

InnoCentre

72, Tat Chee Avenue,
Kowloon Tong
Kowloon, Hong Kong
http://www.innocentre.org.hkSubway MTR Kowloon Tong Station, Exit C2