UXHK 2017

24 & 25 February 2017

User Experience Hong Kong (UXHK) is a learning event dedicated to bringing all product and service design disciplines together, from research, marketing, design, technology and the business to name a few, who are interested and passionate about designing great experiences for people and business for a better world for all.


Get inspired by experienced international speakers and local professionals.

SPEAKERPanel on “Make Meaningful Work”
Jesse James GarrettMaria Sit
Bill AlbertMaaike Steinebach
Andrew GreenFern Ngai
Martin Bulmer
Cornelius Rachieru


Choose workshops to brush up your UX skills.

Get Connected

Network with the invited speakers and with the local Asian UX community.

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  • Day 1 – Presentations & Conversations
  • Day 2 – Half day workshops

Day 1 – Presentations & Conversations 
Friday 15 February 2019
(1pm – 8pm)

2:00pmWelcome & Presentations

Designing the Designer
Jesse James Garrett
You can study all the methods of UX design, but what do you bring to your work? Adaptive Path co-founder Jesse James Garrett has spent more than 15 years working alongside some of the most talented designers in the world. In this talk he shares the personal qualities that he’s seen make them successful, and ways all designers can cultivate these qualities in themselves.

Moving your UX career to the next level
Bill Albert
Shares some thoughts on how to start and build a UX career. Based on mentoring dozens of graduate students, I will share some practical tips on how to land your dream UX job, impact your organization in a meaningful way, and eventually become a thought leader in the UX community.

Falling in love with the problem, rather than the solution
Andrew Green
Every day we work hard designing the best solutions for our users. We have an idea about ‘how it could be’ and focus on making that solution great. But what PROBLEM are we actually trying to solve? How do we know it’s a REAL problem? How do we know that we’ve SOLVED the problem? Andrew will share some thoughts on why we need to fall in-love with the problem rather than the solution – and how it makes you a better UX designer.
Designing systems for experts
Martin Bulmer
Systems for experts (not expert systems, those are something else) are those tools that will typically be at the heart of your business. For example, the ‘green screen’ system used by your call centre staff when dealing with customer enquiries, the CRM used every day by the sales team or the loans system used by banking staff when structuring and qualifying loans for customers.
Designing systems that experts use day in, day out is a very different challenge from designing for the casual user of a website or system. For example, making the system simple and easy to learn might be the exact opposite of what you should do!
This will be a practical talk that will let you see inside the process with real world examples.
The anatomy of a design argument
Cornelius Rachieru
In spite of being subject matter experts, designers have to constantly defend their design decisions to non-designers. This session will review a few concepts that are handy to master when faced with a design argument with our business counterparts, from Jedi mind tricks to validation stacks.
Panel on “Make Meaningful Work”

“Meaningful Work” is something we all want.
The psychiatrist Viktor Frank famously described how the innate human quest for meaning is so strong that, even in terrible circumstances, people seek out their purpose in life.
However, today, people spend significant amounts of time at work on projects that do not provide meaning for themselves and others. This results in people feeling purposeless, stressed, unhealthy and in a state of “sleepwalking”.
But what if we could create an ecosystem that encourages people to thrive?
In this panel we will discuss work that matters and where the best work felt like play and the best play felt like work.
We will talk about routines that contribute to the intention of wellness for people, work, projects, communities and economies for an enlightened future society.
We will help discover how to help people move from “sleepwalking” to “sparkle”.

Maria Sit
Chief Client Experience & Digital Officer, Sun Life Hong Kong

Maaike Steinebach
Chief Executive Hong Kong, Commonwealth Bank of Australia

Fern Ngai
Chief Executive Officer, Community Business
6:00pmDrinks, fun, networking
8:00pmEnd of Day 1

Day 2 – Half day workshops 
Saturday 16 February 2019
9am – 6pm (Lunch 1 – 2:30pm)

MORNING (AM) WORKSHOPSWORKSHOP 1: Designing happy design teams
Information architecture – Just the essentials

Bill Albert
Over the last decade a lot of attention has focused on UX metrics. Many product managers and business sponsors want to be able to measure the impact of a new product or design on the user experience. Many of these UX metrics focus on usability, such as task success, efficiency, and satisfaction. More recently the conversation has evolved to focus on user’s emotional experiences, and specifically how to measure experiences than are highly subjective and often quickly changing. In this workshop I will cover:

• Different techniques for collecting, analyzing, and presenting UX metrics focused on the emotional experiences of using different types of technologies, products, and services
• When to use (and not use) various metrics, and their individual strengths and limitations
• How measuring emotional engagement fits within a larger context of UX research and organizational strategy

After attending this workshop you will be familiar with different ways to measure emotional engagement, and how to use these metrics within your organization to have maximum impact on product design and strategy.
WORKSHOP 2: Venture Building to Breakdown Organisational Silos
Designing user interfaces using psychological principles

Andrew Green
From start-ups to multi-national organizations, Product Management is maturing in Asia. On top of this, many UX designers are transitioning their careers into Product Management – combining their research and design skills to create successful products. But what sets a good UX designer apart from a great Product Manager? This is a hands-on workshop where Andrew will cover:

• How to shift your team and organization thinking from solution-orientated to problem obsession
• How to use your UX skills to find evidence – both quantitative and qualitative – to make sure you’re solving the right problem
• How to effectively create and communicate a product vision to excite your development team and key stakeholders
• How to know when you’ve actually solved the problem – using the right KPIs and OKRs (and understanding the difference)
• Frameworks and processes for creating and prioritizing a Product Manager’s best friend – the product roadmap

After attending this workshop you will have gained essential, practical Product Management skills that will put you on the path to becoming a more effective UX designer. Perhaps even a career in Product Management!
LUNCH (1:00PM – 2:30PM)
AFTERNOON (PM) WORKSHOPSWORKSHOP 3: Defining Meaningful Requirements
Managing UX

Martin Bulmer
Design sprints have become a popular way to learn the practical essentials of running a design sprint.

• When to sprint and when to run (away)
• How to plan for success as well as how to learn to live with failure
• Facilitating sprints: What’s your job? What’s not? The rhythm of sprints, what’s reasonable to achieve. How to keep people on track and how to rescope on the fly
• Documenting sprints: Sounds dull, is actually awesome
• Designing and running tests in a sprint
• Concluding a sprint: Once the dust settles, what can you, or should you, take from the sprint?

The workshop will run through a mini sprint with attendees. You’ll get to do some planning, run some exercises, share experiences.
After attending the workshop you will:

• Know what design sprints are and what they can be used to do
• Understand what makes a good candidate for a design sprint
• Understand the phases of a sprint and why you go through these
• Know some of the common mistakes people make when running design sprints
• Go away with some tips and techniques that you can apply in your own businesses
WORKSHOP 4: Purpose Driven Timelines
Cornelius Rachieru
In today’s world, we’re dealing with ever expanding multi-device multi-screen ecosystems across multiple channels. This includes a variety of resolutions, inputs, computational capabilities, hardware profiles and form factors. Each of these ecosystem profiles have their own user behaviours, user needs, interaction models and design patterns.

In this half day workshop, we will look at case studies of successful (and not so successful) UX ecosystems, and we’ll learn about the importance of initially focusing your design practice on the overall ecosystem experience rather than the small design details that are a byproduct of the constant switching of devices that typically occurs.

After attending this workshop you will:
• Learn the importance of aligning the back-stage business with the front-stage channels
• Recognize the characteristics of different types of UX ecosystems
• Be able to start mapping UX ecosystems
• Understand the unique challenges of designing across multi-device ecosystems
• Learn why UX ecosystem maps are valuable alignment, gap analysis and sensemaking tools not just for designers but for the entire business


Jesse James Garrett

Twitter: @jjg

Jesse James Garrett is cofounder and Chief Creative Officer of Adaptive Path, a groundbreaking user experience design consultancy now part of Capital One. His contributions to the field of user experience include creating the seminal “Elements of User Experience” model; developing the Visual Vocabulary, a notation system for documenting user experience design; and defining Ajax, an approach to creating dynamic Web applications. Jesse has received Wired Magazine’s Rave Award for Technology and was named one of the “50 Most Important People on the Web” by PC World.

Bill Albert

Twitter: @UXMetrics

Bill is the Executive Director of the User Experience Center at Bentley University and also teaches in the UX graduate program at Bentley. He is co-author of two UX books: Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics and Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies.He is Co-Editor in Chief of the Journal of Usability Studies, and loves to bridge academic research and the practice of UX.

Andrew Green

Twitter: @awgreen

Andrew (aka Greeny) is the Head of Product Management for SEEK Asia (jobsDB and JobStreet). Throughout his 15 year career, he has worked extensively both as a UX Design and Product Management leader. Previously he was a self-employed Product Designer in Melbourne and Director of User Experience at Razorfish, a design consultancy in New York. He has lead product design and management for projects around the world including Ford, Lonely Planet, Melbourne Business School and Racing.com.

Martin Bulmer

Twitter: @tradememartin

Martin is a senior UX researcher at Trade Me, New Zealand. He has been working in the digital industry since before the web started. He once told the editor of the British Weekly Telegraph that there was this thing called ‘the Internet’ he should consider putting his paper on.

Martin started his career at BT Research Laboratories Human Factors Unit where he worked on projects as diverse as the interaction design of collaborative virtual environments, the world’s first TV on demand service, and the development of design standards for BT, which included the design of the striped tents that cable engineers brew their tea in.

At Trade Me, Martin is part of a fiveperson team responsible for getting the user’s voice heard across the company, providing researchbased knowledge and insights to support business decisions.

Cornelius Rachieru

Twitter: @Corneliux

Cornelius is Managing Director at Canadian UX consultancy Ampli2de Inc. and is the cochair of CanUX, Canada’s largest and longest running UX event.

Over the past 15 years, he specialized in managing large enterprise scale transformational UX projects (while leading the UX practices at Deloitte Canada and Shaw, one of the country’s largest telecommunications conglomerate).

For more, keep up with Cornelius on Twitter as @Corneliux

Cornelius is Managing Director at Canadian UX consultancy Ampli2de Inc. and is the cochair of CanUX, Canada’s largest and longest running UX event.

Over the past 15 years, he specialized in managing large enterprise scale transformational UX projects (while leading the UX practices at Deloitte Canada and Shaw, one of the country’s largest telecommunications conglomerate).

For more, keep up with Cornelius on Twitter as @Corneliux


Maria Sit

Twitter: @maria_sit

Maria has over 20 years of corporate and consulting experience in digital transformation and marketing management.  She is passionate about creating human-centered digital services and culture for businesses where client experience is a strategic core priority.

Maria spent 10 years at HeathWallace, a leading international digital design and marketing firm, where she founded in 2006 their user experience design business for Asia Pacific. She worked with a number of financial services firms across Asia and Australia to help them deliver on their brand promise and pursue sustainable growth through market-leading digital engagement platforms. Prior to joining HeathWallace, Maria spent six years at AXA Investment Managers in London, Paris and Hong Kong where she was responsible for developing the asset manager’s global online strategy and marketing capabilities as their Head of Change Management for Global Marketing & eBusiness. Maria began her career developing client acquisition and retention programs for global consumer banks in Hong Kong.

Maaike Steinebach

Twitter: @Steinemd

Maaike has been in banking for 20 years having worked across multiple jurisdictions and financial institutions including Fortis and ABN AMRO.

Since 2003 she is based in Asia, where she has been living and working in Asia; she worked in Singapore, Shanghai and Hong Kong.

She joined Commonwealth Bank of Australia 3 years ago from ABN AMRO where she was lastly Chief Executive of ABN AMRO Hong Kong Branch and Managing Director of Large Corporate and Merchant Banking business in Asia.

At CBA HK she provides oversight for the Institutional Banking and Markets and Private Banking business, supports the bank’s business development in China and is responsible for the Innovation Lab that was opened in January 2016, driving corporate innovation for CBA across the region.

She is passionate about technology and inclusive leadership and sits on the Diversity Council and ESG Council of CBA. She is an active member of the Hong Kong Fintech community, start-
up mentor and change advisor.

Maaike is married with three kids.

Fern Ngai

Twitter: @fernngai

Fern Ngai is Chief Executive Officer of Community Business, a Hong Kong based not-for- profit organization dedicated to advancing responsible and inclusive business practices. With over a decade of harnessing the power of business to drive social change, Community Business has an established reputation as a thought leader and trusted partner in corporate social responsibility and diversity and inclusion in Asia. Community Business conducts pioneering research, facilitates networks and events, leads campaigns and provides consultancy and training.

Fern joined Community Business 5 years ago and under her leadership, Community Business has expanded its products and services, established a subsidiary in India, and has launched the ground-breaking Hong Kong LGBT+ Inclusion Index and annual Awards.

Originally from Canada, Fern has 40 years of broad experience in financial services, technology, change management, and in workplace diversity and community programmes. She held leadership roles in the human resources, technology and operations, governance, and corporate affairs functions at Standard Chartered Bank and was its first diversity and inclusion champion for Hong Kong. She volunteers as a board director of KELY Support Group, a Hong Kong charity dedicated to supporting young people.



72, Tat Chee Avenue,
Kowloon Tong
Kowloon, Hong Kong

Subway MTR Kowloon Tong Station, Exit C2