Interview with Ellena Cheng

Ellena Cheng

1. Tell us about you?

I am an independent user experience design consultant. With experience working in start-up, corporate, and 4As agency. Having been an application developer, UI developer, business analyst, information architect and user experience architect, I approach problems from many different perspectives and aim to find the optimal solution that uses the strengths of each perspective.

I was born in Hong Kong and moved to Toronto when I was young. Currently, I spend my time between Beijing and Hong Kong. My educational background includes a Master of Design in Interaction Design from The Hong Kong Polytechnic University and a B.Sc. (Hons) in Computer Science specializing in Human-Computer Interaction as well as a minor in Psychology from the University of Toronto.

Design is much more than making something look pretty or easy to use. Design at its best should be meaningful for humanity; and useful, usable, and desirable to the users.

2. What would you like to learn at UX Hong Kong 2013 and why is it important you?

I would like to learn more about the experiences of others when designing in Asia. What types of challenges are they facing and what different ways do they use to solve the challenges.

3. What/who are you looking forward to see in Hong Kong?

See some old friends and meet some new ones. I'm looking forward to chatting with people with a passion in design. UXHK is a rare event in Asia that gathers UX thought leaders from all over the world to share their knowledge. As such, I am also looking forward to hearing new ideas that I haven't been introduced to before and for a more meaningful discussion on how UX can create meaning in this world.

4. What topics are on the horizon for UX that interest you?

I am interested in seeing how Chinese and/or Asian design will evolve. There has been a lot of development in the region and it is clear that the needs of the users and society are different. It will be interesting to see how innovation that comes out of this region will develop and how it will affect Asia and the rest of the world. The tools, processes and methods that has been or will be developed to reflect the values and culture of the region, and the final products that will be produced in this context.

See you in Feb!!