Interview with Andrew Mayfield

Andrew Mayfield

1. Tell us about you?

I love traveling the world, meeting new people and I love eating great food with great friends. I love it when things are easy to use and especially when they're easy to get done. I live in New Zealand on the side of a green hill in windy Wellington. I play at Optimal Workshop making great software tools for great UX professionals.

2. What will you be teaching at UX Hong Kong 2013 and why is it important as it relates to a program of learning?

I'll be facilitating a group discussion where we will to pull together concepts from the Lean Startup movement (a/b testing to ensure business success), Agile UX (designing while sprinting), the good things to learn from waterfall projects for internal teams (have a roadmap, set big goals and break them down) and discuss the practical tools that small teams can use to kick ass. We will attempt to demonstrate how UX necessarily comes before marketing. These things are all important for UX practitioners who like to be well rounded in what they do; who want to be a jack of all trades and a master of some. Typically these approaches are best for small teams or small companies working on a small set of products.

3. What/who are you looking forward to see in Hong Kong?

Honestly, I'm really looking forward to seeing all the presentations at UX Hong Kong. I really enjoy the variety of content and people that this event attracts and the real world nature of the topics giving us plenty of big and important but intangible things to think about along with a wealth of practical tools to take home. Beyond that, Hong Kong is all about food for me. So. Much. Delicious. Food.

4. What topics are on the horizon for UX that interest you?

I've always been interested in exploring the real value of "fun" in the user experience. Intuitively I just know that fun goes a long way. For starters if was fun we know it wasn't boring or overly difficult. How do we get to the fun? Can anything be fun? Do we ever really have to be serious?

I'm also keen to understand what IAs and UX people find tedious in their daily work these days. Remember the bad old days of manual card sort analysis? Remember attempting to validate your multi-level IA using paper prototypes? These things are so easy now. What else can Optimal Workshop help you with?